The New Integrated Marketing DNA
Copywriting, Social Media and Content Marketing They’re Now Tied Together; Why Business Needs to Pay Attention In the past you might...
How to Sink Your Business Without Even Trying
I don’t know of a business owner or executive that expects his or her business to fail. I have yet to meet one who believes they’re...
Making Sense of Analytics
If you read my blog, How Do I Know My Blogs Are Working, you know I put little stock in hard numbers on any given day. You also know I...
How Do I Know My Blogs Are Working?
Key Rules for Assuring the Success of Your Content Marketing You’ve embarked on a well planned content strategy centered around blogs,...
Get Content Out of the Marketing Box!
In your organization, who is in charge of content marketing? Who lays out the content map? Who is in charge of blogging? Chances are...
Taking Curated Content to the Next Level
I get the whole time issue: Constantly writing content is a chore, takes time and with everything else you’ve got to do original thought...
Does Size Matter?
Probably about a year ago a well known and respected blogger started posting his results on the optimal number of words for blogs. He...
The Immortal Copywriting Formula
There is a formula as old as copywriting itself. It's called AIDA. A-I-D-A are acronyms for the four elements of copy all good sales...
3 Things Ensure Content Marketing Success
There are 3 things that make good copy and successful content campaigns, of which I'm a stickler on maintaining: RESEARCH - I dive deep...
