Part 1: Finding Top Contenders, Your Competitive Advantage, KPIs and Budgets

• Defining Your Top Contenders, Possibilities or Losers

               - How to Know if Your Product or Service Has Reached Market Saturation

               - Why Margins Matter

• Understanding the Perfect Value Proposition; Gaining the Competitive Advantage

               - It Pays to Be a Spy
               - Using the Iron Triangle
               - Why Am I Doing This?

• Knowing Your Market – This Isn't What You Think It Is!

• KPI's and Budgets.

• Why This System Gets More Sales

• The Master Flow Chart and Top Contender Checklist

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Part 2: Thinking Through Your Fast Funnel Sales Flow and Creating Your Video

• Developing Your Sales Flow and Hand-Held Steps to the “Buy”

                   - How to Magically Transform the Look of a Sales Process Into a “Must Have” Desire on                        the Part of Clients or Customers

                   - Outlining Your Download, Time Sensitive Offer & Task Oriented Project

• Movie Script Development

                   - The Absolute Order of Flow and “Chapters”
                   - Writing for Speed and Video Creation
                   - Sticking to a Style
                   - Finding Stock Images and Footage

• Editing Resources and “How To” Tips

              Creating a Video Can Be Easier Than You Think! 

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Part 3: Crafting Your Landing Page and Download

• Immediately Throw Out Your Style Sheet!

                       - The Psychology of Color

• Rules You Cannot Break Regarding a Landing Page

                       - Text or Video?
                       - Using Power Words and Flow
                       - Elements and Placement
                       - Your Call to Action
                If your landing page ends up looking like the rest of your website,

                you've done this wrong!

• Download Development

                       - Using a Stylistic Theme
                       - The Outline and Message
                       - Your “Next Steps” CTA

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Part 4: Email Chain Development and Page Hosting

• Email Number and Timing

                        - Correlation to Your Buying Cycle

• Messages and Flow

                        - Matching Your Message to Your Intended Accomplishment
                        - Getting From “Helpful” to “Urgent”
                        - Using Countdowns

• Resources; Capture Boxes and Proper “Sizes”

                        - Simplify Your Vendor's Capture Box
                        - HTML vs. Text Only Emails
                        - Two Ways to Send Your Message

• Posting Your Pages

                        - Thinking Through the Flow and Delivery

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Part 5: Everything You Need to Know About Pay Per Click

• Traditional PPC

                        - How to Cram So Much in So Little
                        - Power Messages
                        - The Proper Formula for PPC Ads –

                                                                           It's Not Haphazard!
                        - How to Optimize the Use of Keywords
                        - First Tier and Second Tier Vendors

• Using Social Media Promoted Posts

                        - Which Ones Do You Use?
                        - Sorting Out the Different Calls to Action
                        - Using Image Ads
                        - Finding and Targeting Your Buying Audience
                        - Ask and You Shall Receive!

• How to Lose a Fortune – And How to Avoid It!

               You don't have to fear PPC costs if you know how to remain in control.

• Split-Testing

                        - Why This Is So Important - and How to Simplify the Process.

                        - What to look for and how to quickly and critically use analytics.

               The money I save you on PPC alone is worth the cost of this entire series!