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The Immortal Copywriting Formula

There is a formula as old as copywriting itself. It's called AIDA. A-I-D-A are acronyms for the four elements of copy all good sales writing must have: Attention, Interest, Desire and Action. Never, ever post a sales page without doing the research to know what will resonate with your audience, and never, ever rest until the formula is "your sales person in print."

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