top of page

"They wow you with promises."

Promises of a sales increase is a warning sign if the marketer can't tell you how they came up with the numbers.  They should be taking into account:

  • Your audience size.

  • A realistic retention of prospects at each stop in the sales funnel.

  • Your own closing ratio.

Tell them to get their heads out of the clouds and show you the numbers!

bottom of page