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Your 3 Minute Sprint to MORE

  • Calculate your current missing margin​
  • Find your starting point for the quickest profit gain and growth
  • Just 3 Steps; Confidential and Quick - All here - right now

Even if revenue is up growth can still feel hard (and margin feels stressed). It’s rarely a “pricing issue” or a “sales issue” by itself. Most of the time, it’s a throughput problem across the whole chain—how work moves from Marketing → Sales → Delivery/Operations, and whether leadership is aligned enough to keep it smooth.

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This quick exercise allows you to calculate the amount of margin you're leaving on the table now and identify the one area most likely creating drag on profit and slowing growth.

Step 1: Pick the symptom that sounds most like you

Choose one (don’t overthink it). Each symptom maps to one of the strategic areas that influence growth and margin. Remember your choice.

  • Decisions and hand-offs feel slow (Team Alignment) You lose time because priorities, definitions, and accountability aren’t shared across leaders.

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  • You’re busy, but the leads aren’t closing cleanly (Marketing Mastery) You get activity, but too much of it is wrong-fit—so sales time gets wasted and margin gets pressured.

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  • Deals stall and margin gets negotiated away (Sales Superiority) Cycle time drags, next steps aren’t crisp, and pricing/scope gets reinvented deal-by-deal.

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  • Every win creates delivery stress (Operations / Project Delivery) New work triggers rework, exceptions, and firefighting—so growth eats capacity and profit.

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Step 2: Confirm your gut (True/False)

Answer True or False for each statement. After each section, jot down the number of "True" answers given.

A) Team Alignment

  • Leaders share the same top priorities and can explain them the same way. True / False

  • Key decisions don’t bottleneck with the owner/CEO. True / False

  • Major decisions include cross-functional input to avoid ripple-effect surprises. True / False

B) Marketing Mastery

  • Marketing and sales agree on the ideal customer and what makes a “good lead.” True / False

  • We track lead source → qualified conversation → proposal → closed deal (and cut what doesn’t convert). True / False

  • Our message makes the buyer say “that’s us” because it speaks to risk (time, disruption, margin, reputation). True / False

C) Sales Superiority

  • We know the #1 stage where deals stall and capture the top reasons consistently. True / False

  • We have a repeatable pricing/scoping approach so margin doesn’t depend on who sold it. True / False

  • Prospects leave meetings with a clear next step and decision criteria (not “send me something”). True / False

D) Operations / Project Delivery

  • A win does not create chaos: win-to-delivery hand-off is defined and complete. True / False

  • Capacity is managed with reality-based numbers so we don’t rely on heroics to catch up. True / False

  • We can quantify where rework/exceptions steal capacity—and we actively reduce them. True / False


How to read your answers

Count your True answers in each section.

  • 0–1 True = this area is likely a constraint right now

  • 2 True = some strength here, but it’s inconsistent

  • 3 True = this area is probably supporting growth and protecting margin

Your lowest True count is usually where profit leaks first and where growth starts feeling harder than it should.

STEP 3: Find out what this one constraint is costing you each year.

Use the area from above with the fewest True answers.  The calculator below will give you an estimate of what that one constraint is costing you on an annual basis.*  

 

NOTE:  The answer is for only one area. When working to correct this area you’ll always uncover crossover to other areas that simultaneously increase your profit.

Turn That Number Into a Plan
If that number got your attention, let’s make it actionable. In a 30‑minute call we’ll review your results and lay out what the next steps would look like to start reclaiming those missing profits. (Not a sales call - just a chat.)

 

*The calculator uses a large and fairly detailed algorithm in the background, boiled down to keep inputs quick and easy to use.  Actual results may vary slightly due to differences between industries, company size and your current margin vs growth rate.  Therefore this is close, but should not be construed as a guarantee of results.

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